Tuesday, May 14, 2013

A Response to the Abercrombie Obsurdity...


Dear Mr. Jeffries (Abercrombie & Fitch):


I heard about the ugly way you’ve been worshipping “pretty”…

I can’t say I’m at all surprised

THIS

Coming from an empire who sells clothing by using as little of it as possible in its advertisements

Yeah…I get it…Sex sells

AND I’m no sales person

but I don’t need a set of breasts or a lesson in male anatomy

to help me shop 

I’ve been trying to figure out for years just what it is you’ve been trying to sell

But you just let us all know today

Lest any of us had any doubts…

 

A big, ugly LIE with a sexy price tag

That buttons and zips up with a little elbow grease and denial

You are pushing the drug of false hope that one can ignore their own power & beauty

By covering it with stone-washed bullshit

 

You spoke from your heart but it was thoughtless and we all know what is coming for you now

Those lame garments you hide under are not going to save you from the attacks you are about to endure

But they will set you free if you are willing to take off your Abercrombie armour.

I don’t want you to miss what is before you!

There are many lives you can touch with something real…

Now that you’ve gone and made a public ass of yourself

I hope you find some freedom in that after the pain starts to settle into your bones

And you remember what made you believe all that crap you are trying to feed us

 

So…Mr. Jeffries, my dear brother on this hard-living earth we share…

Take a look around…and SEE

The kids who are cutting…

The kids who are vomiting themselves into a 6-foot deep “comfort zone”

The kids who are lured into dark alleys or sleazy marketing photo shoots

The kids who will enter into adult life and spend the rest of that life believing they are

weird instead of unique…WRONG instead of BRAVE…

The kids who are one step away from pulling a trigger on their classmates

The kids who are pushing back suicidal thoughts behind an exhausted smile

Look into their eyes

SEE

The price of EXCLUSION…

 

Oh…wait…you are about to experience it fully.

So I leave you with this….

I will be your friend when you have none…

When you are hated and remembered for that one thing you said and can’t take back

I won’t condone what you said or the mentality behind it

In fact, I resent it

I have young children with impressionable minds and you hurt them by what you said and what you sell

But I will…

Love you when you feel excluded and despised by the rest of the world

Because we all deserve that, now don’t we?